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ArteFormz Corporate Identity
Visually Changing the Way of the World
Arte Formz is surrounded by many different visions. There are artistic ideas inside each
and every one of us. Arte Formz thrives on triggering those ideas and bringing them
to life in the form of customization of any surface that may be considered a canvas.
Representing the ArteFormz Colors
The Arte Formz colors are Dark Red and Black. Dark red is intended to create increased
enthusiasm and trigger the energy it takes to create a great work of art. Black is to signify
the unknown behind these visions, until they are brought to reality. Together these colors
create anxiety, and confidence to follow our dreams. Secondary colors in Grayscale help
create balance by reducing the intensity or darkness of the primary colors, giving a restful
energy waiting to bring life.
The Chosen Text
The Staccato Font, 555 style, is intended to create a bold original look meant to attract the
old skool and the newer generation artist and dreamer.
